Research Brief·Area·September 2026
Al Furjan
Overall confidence: Declarative·Published 10 October 2026
Headline Insight
Value-tier pricing.
Market Snapshot
Transactions
261
Total value
AED 451.14M
Median PPSF
AED 1,125
Off-plan share
19.2%
Mortgage share
46.0%
What changed since last period
2026-08 → 2026-09Deterministic month-on-month movements published by the Movers Engine. Only significant changes are shown.
- -13%·SignificantTransaction Count
- +20%·SignificantMedian Ticket Size
- +8 pos·SignificantMarket Rank
- -2.2pp·ModerateOff-plan Share
- +2.2pp·ModerateReady Share
- -47%·ExceptionalDeveloper Diversity (HHI)
Trailing Momentum
Governed trailing evidence for this area, distinct from the period change above.
- Activity
- SofteningCurrent change −12.7% · 3 consecutive periods
- Price
- StableCurrent change −0.1%
- Market Share
- StableCurrent change −0.25pp
Observational only. Momentum measures the direction, magnitude, persistence and acceleration of change vs the entity's own trailing history. It is not a forecast and is not a recommendation.
Key Observations
- pricing·Directional
Value-tier pricing.
Median PPSF ranked 19th percentile among peer areas.
- market context·Declarative
Mega-market: 261 transactions
Mega-market — 261 transactions recorded in 2026-09.
Evidence
Every observation above is a projection over the engine outputs listed here.
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