Research Brief·Project·September 2026
DAMAC LAGOONS - PORTOFINO
Overall confidence: Declarative·Published 10 October 2026
Headline Insight
A project by DAMAC in Al Hebiah Fifth.
Project Snapshot
Transactions
39
Total value
AED 100.07M
Median PPSF
AED 1,406
Off-plan share
0.0%
Mortgage share
56.4%
What changed since last period
2026-08 → 2026-09Deterministic month-on-month movements published by the Movers Engine. Only significant changes are shown.
- -19%·SignificantTransaction Count
- -7%·ModerateMedian Ticket Size
- +18%·SignificantMedian PPSF
- +7 pos·SignificantMarket Rank
- -24%·SignificantTotal Transaction Value
Key Observations
- pricing·Directional
Priced modestly below the Al Hebiah Fifth area median PPSF (-10%).
Project median AED 1,406/sqft · Area median AED 1,563/sqft.
- market context·Directional
Represents 7% of Al Hebiah Fifth transactions this period.
- market context·Directional
Boutique market: 39 transactions
Boutique market — 39 transactions this period; sample sits at the lower end of the reference range.
Project Positioning
Sibling projects in the same primary area: the most active peers this period.
Evidence
Every observation above is a projection over the engine outputs listed here.
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