Research Brief·Area·September 2026
Sobha Heartland
Overall confidence: Declarative·Published 10 October 2026
Headline Insight
Mid-market pricing.
Market Snapshot
Transactions
172
Total value
AED 418.00M
Median PPSF
AED 1,833
Off-plan share
0.6%
Mortgage share
44.2%
What changed since last period
2026-08 → 2026-09Deterministic month-on-month movements published by the Movers Engine. Only significant changes are shown.
- +10%·ModerateTransaction Count
- +5%·ModerateMedian Ticket Size
- +9%·ModerateMedian PPSF
- +2 pos·ModerateMarket Rank
- -5%·ModerateDeveloper Diversity (HHI)
- +15%·SignificantTotal Transaction Value
Trailing Momentum
Governed trailing evidence for this area, distinct from the period change above.
- Activity
- StableCurrent change +9.6%
- Price
- StableCurrent change +9.4%
- Market Share
- StableCurrent change +0.10pp
Observational only. Momentum measures the direction, magnitude, persistence and acceleration of change vs the entity's own trailing history. It is not a forecast and is not a recommendation.
Key Observations
- pricing·Directional
Mid-market pricing.
Median PPSF ranked 63rd percentile among peer areas.
- market context·Directional
Established market: 172 transactions
Established market — 172 transactions this period, near the boundary of a full-confidence sample.
Evidence
Every observation above is a projection over the engine outputs listed here.
Continue your research

