0 filters active
Area Intelligence

Sobha Heartland

Period: 2026-01 to 2026-09
Data through: 2026-09-30
Sample: 1,498 tx
Read Research BriefCompare
Rank by Transactions
#32of 176
Rank by Median PPSF
#57of 144
Change this period
2026-08 → 2026-09
Full brief
  • -5%
    Developer Diversity (HHI)
  • +15%
    Total Transaction Value
  • +10%
    Transaction Count
  • +5%
    Median Ticket Size
Momentum

Period 2026-09

Activity
Stable
Current change +9.6%
Trailing evidence
periods: 2026-06 · 2026-07 · 2026-08 → 2026-09
values: 147 · 183 · 157 → 172
MoM Δ: 24.5% · -14.2% · 9.6%
deadband: 10%
sample: 172 (high) · history: 3/3 (high)
Price
Stable
Current change +9.4%
Trailing evidence
periods: 2026-06 · 2026-07 · 2026-08 → 2026-09
values: 1,771.9 · 1,672.54 · 1,675.3 → 1,832.87
MoM Δ: -5.6% · 0.2% · 9.4%
deadband: 5%
sample: 172 (high) · history: 3/3 (high)
Market Share
Stable
Current change +0.10pp
Trailing evidence
periods: 2026-06 · 2026-07 · 2026-08 → 2026-09
values: 0.008 · 0.01 · 0.01 → 0.011
MoM Δ: 0.20pp · 0.01pp · 0.10pp
deadband: 0.2pp
sample: 172 (high) · history: 3/3 (high)

Observational only. Momentum measures the direction, magnitude, persistence and acceleration of change vs the entity's own trailing history. It is not a forecast and is not a recommendation.

Area Snapshot

Core metrics

Transactions
1,498
Total Value
AED 4.25B
Median Ticket
AED 1.60M
Average Ticket
AED 2.84M
Median PPSF
AED 1,815
Average PPSF
AED 1,752
Off-plan Share
5.7%
Ready Share
94.3%
Price History

Monthly transaction trend

Monthly transactions
Count per period
2026-012026-022026-032026-042026-052026-062026-072026-082026-09065130195260
Monthly value
Sum of TRANS_VALUE
2026-012026-022026-032026-042026-052026-062026-072026-082026-090K350.0M700.0M1.1B1.4B
Monthly median PPSF
AED per sqft
2026-012026-022026-032026-042026-052026-062026-072026-082026-0905001,0001,5002,000
Market Activity

Top Projects

by transactions
#ProjectTxValueMed PPSFΔ vs Area PPSF
1Sobha Hartland - The Crest302AED 538.37MAED 1,943+7.0%
2Sobha Hartland - Crest Grande263AED 656.24MAED 1,826In line(+0.6%)
3Sobha Creek Vistas140AED 143.47MAED 1,670-8.0%
4Sobha Creek vistas Reserve92AED 90.87MAED 1,758-3.1%
5Sobha Hartland Waves71AED 84.12MAED 1,825In line(+0.5%)
6WILTON TERRACES69AED 102.07MAED 1,615-11.0%
7Sobha Hartland Greens - Phase III59AED 45.19MAED 1,451-20.1%
8Sobha Creek Vistas Grande59AED 132.52MAED 1,698-6.5%
9KENSINGTON WATERS51AED 103.51MAED 2,045+12.6%
10Sobha Hartland One Park Avenue50AED 97.88MAED 1,718-5.4%
Market Activity

Top Developers

by transactions
#DeveloperTxValue
1SOBHA565AED 1.19B
Configuration Mix
ROOMS_EN normalized: Studio, 1 BR, 2 BR, 3 BR, 4 BR+, Other
Studio
58
3.9%
1 BR
698
46.6%
2 BR
501
33.4%
3 BR
138
9.2%
4 BR+
40
2.7%
Other
63
4.2%
Off-plan vs Ready
Transactions, value & share within this area
CategoryTransactionsValueShare
Off-Plan86AED 302.27M5.7%
Ready1,412AED 3.95B94.3%
Editorial insight

What the data says

Rule-based summary of calculated metrics: activity, pricing, off-plan orientation, PPSF direction and peer alignment. No AI, no predictions, no advice.

Peer Markets

Top-3 most similar areas

Similarity computed on z-standardized weighted Euclidean distance across Median PPSF (30%), Median Ticket (20%), Off-Plan Share (15%), log Transaction Volume (15%) and Unit Mix: Studio/1/2/3/4BR+ (20% split evenly, Other excluded). Score uses the fixed calibration score = 100·exp(−d²/2) so values are comparable across all Area Intelligence pages. 100 is reserved for effectively identical feature vectors. Data-similarity model. Not an investment recommendation.

Pool: 123 threshold-eligible peers
Benchmark

Area vs Dubai vs Peer Average

Each benchmark uses its own defined methodology; no generic median is applied across metrics.

Peer set: top-3 similar areas
Dubai Hills (97) · The Greens (97) · Dubai Creek Harbour (96)
MetricCurrent AreaDubai BenchmarkPeer AverageΔ vs Dubai
Median PPSF
Median across qualifying Dubai transactions in period
AED 1,815AED 1,618AED 1,902+12.2%
Median Ticket
Median transaction value across qualifying transactions
AED 1.60MAED 1.43MAED 2.12M+11.8%
Transaction Volume
Median tx count across qualifying STANDARD_AREAs (Dubai) · mean across peers
1,498456.51,463+228.1%
Off-Plan Share
Off-plan / total classified transactions
5.7%53.2%6.2%-89.2%

Benchmark values respect all active filters and the currently selected dataset period(s). Data-comparison model only. Not investment advice.

All metrics use STANDARD_AREA from the Area Master mapping. Values respect the currently selected dataset period(s) and any global filters. Reset restores the platform default period.
Habitat Studies · Dubai Real Estate Workspace · Source: Dubai Land Department
HelpPrivacyTerms of Use

We use optional analytics to understand how this site is used.

Privacy