Research Brief·Project·July 2026
ZaZEN Ivy
Overall confidence: Declarative·Published 8 September 2026
Headline Insight
A project by ZAZEN in Al Furjan.
Project Snapshot
Transactions
47
Total value
AED 46.16M
Median PPSF
AED 642
Off-plan share
0.0%
Mortgage share
100.0%
What changed since last period
2026-06 → 2026-07Deterministic month-on-month movements published by the Movers Engine. Only significant changes are shown.
- +18%·SignificantTransaction Count
- -17%·SignificantMedian Ticket Size
- -14%·SignificantMedian PPSF
- -20 pos·ExceptionalMarket Rank
- -2%·ModerateTotal Transaction Value
Key Observations
- pricing·Declarative
Priced 43% below the Al Furjan area median PPSF.
Project median AED 642/sqft · Area median AED 1,127/sqft.
- market context·Declarative
Accounts for 13% of transactions in Al Furjan this period.
- market context·Directional
Boutique market: 47 transactions
Boutique market — 47 transactions this period; sample sits at the lower end of the reference range.
Project Positioning
Sibling projects in the same primary area: the most active peers this period.
Evidence
Every observation above is a projection over the engine outputs listed here.
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