Research Brief·Project·July 2026
SERENIA DISTRICT - EAST
Overall confidence: Declarative·Published 8 September 2026
Headline Insight
A project by PALMA in Al Thanyah Fifth.
Project Snapshot
Transactions
26
Total value
AED 74.37M
Median PPSF
AED 2,420
Off-plan share
100.0%
Mortgage share
0.0%
What changed since last period
2026-06 → 2026-07Deterministic month-on-month movements published by the Movers Engine. Only significant changes are shown.
- -29%·ExceptionalMedian Ticket Size
- -9%·ModerateMedian PPSF
- -36 pos·ExceptionalMarket Rank
- -19%·SignificantTotal Transaction Value
Key Observations
- pricing·Directional
Priced in line with the Al Thanyah Fifth area median PPSF.
Project median AED 2,420/sqft · Area median AED 2,309/sqft.
- market context·Declarative
Accounts for 10% of transactions in Al Thanyah Fifth this period.
- market context·Directional
Boutique market: 26 transactions
Boutique market — 26 transactions this period; sample sits at the lower end of the reference range.
Project Positioning
Sibling projects in the same primary area: the most active peers this period.
Evidence
Every observation above is a projection over the engine outputs listed here.
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