SERENIA DISTRICT - EAST
Research Brief·Project·July 2026

SERENIA DISTRICT - EAST

Overall confidence: Declarative·Published 8 September 2026
Headline Insight

A project by PALMA in Al Thanyah Fifth.

Project Snapshot
Transactions
26
Total value
AED 74.37M
Median PPSF
AED 2,420
Off-plan share
100.0%
Mortgage share
0.0%
What changed since last period
2026-06 → 2026-07

Deterministic month-on-month movements published by the Movers Engine. Only significant changes are shown.

  • -29%·Exceptional
    Median Ticket Size
  • -9%·Moderate
    Median PPSF
  • -36 pos·Exceptional
    Market Rank
  • -19%·Significant
    Total Transaction Value
Key Observations
  1. market context·Declarative

    A project by PALMA in Al Thanyah Fifth.

  2. pricing·Directional

    Priced in line with the Al Thanyah Fifth area median PPSF.

    Project median AED 2,420/sqft · Area median AED 2,309/sqft.

  3. market context·Declarative

    Accounts for 10% of transactions in Al Thanyah Fifth this period.

  4. market context·Directional

    Boutique market: 26 transactions

    Boutique market — 26 transactions this period; sample sits at the lower end of the reference range.

  5. structure·Declarative

    Overwhelmingly off-plan (100%) — new-launch driven market.

Project Positioning

Sibling projects in the same primary area: the most active peers this period.

Evidence

Every observation above is a projection over the engine outputs listed here.

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Composed by the Research Brief Engine v1·Template brief.project.v1@v1·75 words
Deterministic. The same engine state produces the same brief.
Habitat Studies · Dubai Real Estate Workspace · Source: Dubai Land Department
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