1 active

1 filters active

Dataset Period2026-09

Area Intelligence

Serena

Period: 2026-09

Data through: 2026-09-25

Sample: 25 tx

Peer eligible· 100% classified

Read Research BriefCompare

Rank by Transactions

#97of 153

Rank by Median PPSF

#84of 101

Change this period

2026-08 → 2026-09

Full brief

+56%
Transaction Count
-5 pos
Market Rank

Momentum

Period 2026-09

Price

Insufficient evidence

missing_period_in_window

Trailing evidence

periods: 2026-06 · 2026-07 · 2026-08 → 2026-09

values: 904.6 · 996.34 · — → 1,087.95

sample: 25 (low) · history: 2/3 (moderate)

Market Share

Stable

Current change +0.06pp

Trailing evidence

periods: 2026-06 · 2026-07 · 2026-08 → 2026-09

values: 0.001 · 0.002 · 0.001 → 0.002

MoM Δ: 0.04pp · -0.05pp · 0.06pp

deadband: 0.2pp

sample: 25 (low) · history: 3/3 (high)

Activity

Unstable

unstable_signal

Trailing evidence

periods: 2026-06 · 2026-07 · 2026-08 → 2026-09

values: 21 · 28 · 16 → 25

MoM Δ: 33.3% · -42.9% · 56.3%

deadband: 10%

sample: 25 (low) · history: 3/3 (high)

Observational only. Momentum measures the direction, magnitude, persistence and acceleration of change vs the entity's own trailing history. It is not a forecast and is not a recommendation.

Area Snapshot

Core metrics

Transactions

Total Value

AED 63.87M

Median Ticket

AED 2.72M

Average Ticket

AED 2.55M

Median PPSF

AED 1,088

Average PPSF

AED 1,065

Off-plan Share

0.0%

Ready Share

100.0%

Price History

Monthly transaction trend

Only one dataset period is selected; trend charts show a single point. Select multiple periods to see movement over time.

Monthly transactions

Count per period

Monthly value

Sum of TRANS_VALUE

Monthly median PPSF

AED per sqft

Market Activity

Top Projects

by transactions

#	Project	Tx	Value	Med PPSF	Δ vs Area PPSF
1	Serena Casa Dora	9	AED 25.61M	AED 1,206	+10.9%
2	SERENA BELLA CASA	9	AED 23.35M	AED 1,017	-6.5%
3	Serena - Casa Viva	7	AED 14.90M	AED 1,006	-7.5%

Market Activity

Top Developers

by transactions

#	Developer	Tx	Value
No developer mapping matches this area yet. Records without a resolved DEVELOPER_EN are omitted.

Configuration Mix

ROOMS_EN normalized: Studio, 1 BR, 2 BR, 3 BR, 4 BR+, Other

Studio

0.0%

1 BR

0.0%

2 BR

28.0%

3 BR

72.0%

4 BR+

0.0%

Other

0.0%

Off-plan vs Ready

Transactions, value & share within this area

Category	Transactions	Value	Share
Off-Plan	0	AED 0	0.0%
Ready	25	AED 63.87M	100.0%

Editorial insight

What the data says

Rule-based summary of calculated metrics: activity, pricing, off-plan orientation, PPSF direction and peer alignment. No AI, no predictions, no advice.

Activity is below the median Dubai area (~0.3×).

Median PPSF of AED 1,088 sits -29.4% below the Dubai median — materially below the benchmark.

Transaction mix is ready-market-led (only 0.0% off-plan).

Closest peer markets on the Habitat Studies similarity model: Emaar South, The Lakes, Arabian Ranches Iii (scores 91, 90, 83).

Rule-based summary of calculated metrics. Not predictive, promotional or advisory. Not investment advice.

Peer Markets

Top-3 most similar areas

Similarity computed on z-standardized weighted Euclidean distance across Median PPSF (30%), Median Ticket (20%), Off-Plan Share (15%), log Transaction Volume (15%) and Unit Mix: Studio/1/2/3/4BR+ (20% split evenly, Other excluded). Score uses the fixed calibration score = 100·exp(−d²/2) so values are comparable across all Area Intelligence pages. 100 is reserved for effectively identical feature vectors. Data-similarity model. Not an investment recommendation.

Pool: 95 threshold-eligible peers

Main similarity drivers (weighted)

Median PPSF30%Median Ticket20%Off-Plan Share15%

Closest raw dimensions

Studio share2 BR shareOff-Plan Share

Main similarity drivers (weighted)

Median PPSF30%Off-Plan Share15%Transaction Volume15%

Closest raw dimensions

Off-Plan ShareStudio share4 BR+ share

Main similarity drivers (weighted)

Median PPSF30%Median Ticket20%Off-Plan Share15%

Closest raw dimensions

Off-Plan ShareStudio share1 BR share

Benchmark

Area vs Dubai vs Peer Average

Each benchmark uses its own defined methodology; no generic median is applied across metrics.

Peer set: top-3 similar areas

Emaar South (91) · The Lakes (90) · Arabian Ranches Iii (83)

Metric	Current Area	Dubai Benchmark	Peer Average	Δ vs Dubai
Median PPSF Median across qualifying Dubai transactions in period	AED 1,088	AED 1,540	AED 1,220	-29.4%
Median Ticket Median transaction value across qualifying transactions	AED 2.72M	AED 1.39M	AED 2.74M	+95.4%
Transaction Volume Median tx count across qualifying STANDARD_AREAs (Dubai) · mean across peers	25	78	31	-67.9%
Off-Plan Share Off-plan / total classified transactions	0.0%	46.9%	1.6%	-100.0%

Benchmark values respect all active filters and the currently selected dataset period(s). Data-comparison model only. Not investment advice.

All metrics use STANDARD_AREA from the Area Master mapping. Values respect the currently selected dataset period(s) and any global filters. Reset restores the platform default period.