1 filters active
Dataset Period2026-09
Area Intelligence

Emaar South

Period: 2026-09
Data through: 2026-09-30
Sample: 41 tx
Peer eligible· 85% classified
Read Research BriefCompare
Rank by Transactions
#81of 153
Rank by Median PPSF
#87of 101
Change this period
2026-08 → 2026-09
Full brief
  • +22%
    Developer Diversity (HHI)
  • +7.9pp
    Ready Share
  • -12%
    Total Transaction Value
  • -13%
    Transaction Count
Momentum

Period 2026-09

Activity
Stable
Current change −12.8%
Trailing evidence
periods: 2026-06 · 2026-07 · 2026-08 → 2026-09
values: 40 · 39 · 47 → 41
MoM Δ: -2.5% · 20.5% · -12.8%
deadband: 10%
sample: 41 (moderate) · history: 3/3 (high)
Price
Stable
Current change +1.6%
Trailing evidence
periods: 2026-06 · 2026-07 · 2026-08 → 2026-09
values: 912.57 · 960.52 · 975.19 → 990.37
MoM Δ: 5.3% · 1.5% · 1.6%
deadband: 5%
sample: 41 (moderate) · history: 3/3 (high)
Market Share
Stable
Current change −0.04pp
Trailing evidence
periods: 2026-06 · 2026-07 · 2026-08 → 2026-09
values: 0.002 · 0.002 · 0.003 → 0.003
MoM Δ: -0.00pp · 0.09pp · -0.04pp
deadband: 0.2pp
sample: 41 (moderate) · history: 3/3 (high)

Observational only. Momentum measures the direction, magnitude, persistence and acceleration of change vs the entity's own trailing history. It is not a forecast and is not a recommendation.

Area Snapshot

Core metrics

Transactions
41
Total Value
AED 80.00M
Median Ticket
AED 1.72M
Average Ticket
AED 1.95M
Median PPSF
AED 990
Average PPSF
AED 965
Off-plan Share
4.9%
Ready Share
95.1%
Price History

Monthly transaction trend

Only one dataset period is selected; trend charts show a single point. Select multiple periods to see movement over time.

Monthly transactions
Count per period
2026-09015304560
Monthly value
Sum of TRANS_VALUE
2026-090K25.0M50.0M75.0M100.0M
Monthly median PPSF
AED per sqft
2026-0902505007501,000
Market Activity

Top Projects

by transactions
#ProjectTxValueMed PPSFΔ vs Area PPSF
1Parkside 28AED 15.51MAED 1,193+20.4%
2URBANA7AED 8.70MAED 868-12.3%
3GOLF LINKS6AED 25.08MAED 756-23.7%
4Parkside 36AED 9.98MAED 1,150+16.1%
5Parkside4AED 7.02MAED 907-8.4%
6URBANA II3AED 3.48MAED 605-38.9%
7URBANA III2AED 3.06MAED 913-7.8%
8Golf Point2AED 1.79MAED 1,321+33.4%
9Greenview2AED 3.38MAED 969-2.1%
10Greenview 21AED 2.00MAED 1,177+18.9%
Market Activity

Top Developers

by transactions
#DeveloperTxValue
No developer mapping matches this area yet. Records without a resolved DEVELOPER_EN are omitted.
Configuration Mix
ROOMS_EN normalized: Studio, 1 BR, 2 BR, 3 BR, 4 BR+, Other
Studio
0
0.0%
1 BR
2
4.9%
2 BR
10
24.4%
3 BR
20
48.8%
4 BR+
3
7.3%
Other
6
14.6%
Off-plan vs Ready
Transactions, value & share within this area
CategoryTransactionsValueShare
Off-Plan2AED 1.79M4.9%
Ready39AED 78.21M95.1%
Editorial insight

What the data says

Rule-based summary of calculated metrics: activity, pricing, off-plan orientation, PPSF direction and peer alignment. No AI, no predictions, no advice.

Activity is broadly in line with the median Dubai area.
Median PPSF of AED 990 sits -35.7% below the Dubai median — materially below the benchmark.
Transaction mix is ready-market-led (only 4.9% off-plan).
Closest peer markets on the Habitat Studies similarity model: Serena, Town Square, Mira (scores 91, 83, 83).

Rule-based summary of calculated metrics. Not predictive, promotional or advisory. Not investment advice.

Peer Markets

Top-3 most similar areas

Similarity computed on z-standardized weighted Euclidean distance across Median PPSF (30%), Median Ticket (20%), Off-Plan Share (15%), log Transaction Volume (15%) and Unit Mix: Studio/1/2/3/4BR+ (20% split evenly, Other excluded). Score uses the fixed calibration score = 100·exp(−d²/2) so values are comparable across all Area Intelligence pages. 100 is reserved for effectively identical feature vectors. Data-similarity model. Not an investment recommendation.

Pool: 95 threshold-eligible peers
Benchmark

Area vs Dubai vs Peer Average

Each benchmark uses its own defined methodology; no generic median is applied across metrics.

Peer set: top-3 similar areas
Serena (91) · Town Square (83) · Mira (83)
MetricCurrent AreaDubai BenchmarkPeer AverageΔ vs Dubai
Median PPSF
Median across qualifying Dubai transactions in period
AED 990AED 1,540AED 984-35.7%
Median Ticket
Median transaction value across qualifying transactions
AED 1.72MAED 1.39MAED 2.07M+23.6%
Transaction Volume
Median tx count across qualifying STANDARD_AREAs (Dubai) · mean across peers
417858.3-47.4%
Off-Plan Share
Off-plan / total classified transactions
4.9%46.9%2.6%-89.6%

Benchmark values respect all active filters and the currently selected dataset period(s). Data-comparison model only. Not investment advice.

All metrics use STANDARD_AREA from the Area Master mapping. Values respect the currently selected dataset period(s) and any global filters. Reset restores the platform default period.
Habitat Studies · Dubai Real Estate Workspace · Source: Dubai Land Department
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