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Dataset Period2026-09
Area Intelligence

Town Square

Period: 2026-09
Data through: 2026-09-30
Sample: 103 tx
Peer eligible· 100% classified
Read Research BriefCompare
Rank by Transactions
#45of 153
Rank by Median PPSF
#81of 101
Change this period
2026-08 → 2026-09
Full brief
  • -4%
    Developer Diversity (HHI)
  • +5%
    Median Ticket Size
  • +6%
    Median PPSF
  • +7 pos
    Market Rank
Momentum

Period 2026-09

Activity
Stable
Current change −3.7%
Trailing evidence
periods: 2026-06 · 2026-07 · 2026-08 → 2026-09
values: 109 · 131 · 107 → 103
MoM Δ: 20.2% · -18.3% · -3.7%
deadband: 10%
sample: 103 (high) · history: 3/3 (high)
Market Share
Stable
Current change −0.03pp
Trailing evidence
periods: 2026-06 · 2026-07 · 2026-08 → 2026-09
values: 0.006 · 0.007 · 0.007 → 0.007
MoM Δ: 0.12pp · -0.03pp · -0.03pp
deadband: 0.2pp
sample: 103 (high) · history: 3/3 (high)
Price
Stable
Current change +6.1%
Trailing evidence
periods: 2026-06 · 2026-07 · 2026-08 → 2026-09
values: 1,158.5 · 1,105.8 · 1,067.05 → 1,132.36
MoM Δ: -4.5% · -3.5% · 6.1%
deadband: 5%
sample: 103 (high) · history: 3/3 (high)

Observational only. Momentum measures the direction, magnitude, persistence and acceleration of change vs the entity's own trailing history. It is not a forecast and is not a recommendation.

Area Snapshot

Core metrics

Transactions
103
Total Value
AED 151.40M
Median Ticket
AED 1.23M
Average Ticket
AED 1.47M
Median PPSF
AED 1,132
Average PPSF
AED 1,124
Off-plan Share
7.8%
Ready Share
92.2%
Price History

Monthly transaction trend

Only one dataset period is selected; trend charts show a single point. Select multiple periods to see movement over time.

Monthly transactions
Count per period
2026-090306090120
Monthly value
Sum of TRANS_VALUE
2026-090K40.0M80.0M120.0M160.0M
Monthly median PPSF
AED per sqft
2026-0903006009001,200
Market Activity

Top Projects

by transactions
#ProjectTxValueMed PPSFΔ vs Area PPSF
1TOWN SQUARE ZAHRA18AED 31.69MAED 939-17.1%
2TOWN SQUARE JENNA AND WARDA13AED 15.53MAED 1,194+5.4%
3RAWDA APARTMENTS10AED 10.14MAED 1,140In line(+0.7%)
4NOOR TOWNHOUSES9AED 22.94MAED 1,004-11.3%
5HAYAT BOULEVARD9AED 8.99MAED 966-14.7%
6TOWN SQUARE HAYAT8AED 18.92MAED 1,031-8.9%
7SAFI TOWNHOUSES7AED 15.67MAED 906-20.0%
8LIVA6AED 3.70MAED 1,313+15.9%
9Symphony5AED 5.49MAED 1,448+27.9%
10UNA4AED 2.69MAED 1,507+33.1%
Market Activity

Top Developers

by transactions
#DeveloperTxValue
1NSHAMA18AED 31.69M
Configuration Mix
ROOMS_EN normalized: Studio, 1 BR, 2 BR, 3 BR, 4 BR+, Other
Studio
2
1.9%
1 BR
30
29.1%
2 BR
31
30.1%
3 BR
27
26.2%
4 BR+
13
12.6%
Other
0
0.0%
Off-plan vs Ready
Transactions, value & share within this area
CategoryTransactionsValueShare
Off-Plan8AED 10.30M7.8%
Ready95AED 141.10M92.2%
Editorial insight

What the data says

Rule-based summary of calculated metrics: activity, pricing, off-plan orientation, PPSF direction and peer alignment. No AI, no predictions, no advice.

Activity is broadly in line with the median Dubai area.
Median PPSF of AED 1,132 sits -26.5% below the Dubai median — materially below the benchmark.
Transaction mix is ready-market-led (only 7.8% off-plan).
Closest peer markets on the Habitat Studies similarity model: Al Yelayiss 2, Living Legends, Jumeirah Beach Residence (scores 92, 90, 90).

Rule-based summary of calculated metrics. Not predictive, promotional or advisory. Not investment advice.

Peer Markets

Top-3 most similar areas

Similarity computed on z-standardized weighted Euclidean distance across Median PPSF (30%), Median Ticket (20%), Off-Plan Share (15%), log Transaction Volume (15%) and Unit Mix: Studio/1/2/3/4BR+ (20% split evenly, Other excluded). Score uses the fixed calibration score = 100·exp(−d²/2) so values are comparable across all Area Intelligence pages. 100 is reserved for effectively identical feature vectors. Data-similarity model. Not an investment recommendation.

Pool: 95 threshold-eligible peers
Benchmark

Area vs Dubai vs Peer Average

Each benchmark uses its own defined methodology; no generic median is applied across metrics.

Peer set: top-3 similar areas
Al Yelayiss 2 (92) · Living Legends (90) · Jumeirah Beach Residence (90)
MetricCurrent AreaDubai BenchmarkPeer AverageΔ vs Dubai
Median PPSF
Median across qualifying Dubai transactions in period
AED 1,132AED 1,540AED 1,222-26.5%
Median Ticket
Median transaction value across qualifying transactions
AED 1.23MAED 1.39MAED 1.43M-12.0%
Transaction Volume
Median tx count across qualifying STANDARD_AREAs (Dubai) · mean across peers
10378108+32.1%
Off-Plan Share
Off-plan / total classified transactions
7.8%46.9%22.2%-83.4%

Benchmark values respect all active filters and the currently selected dataset period(s). Data-comparison model only. Not investment advice.

All metrics use STANDARD_AREA from the Area Master mapping. Values respect the currently selected dataset period(s) and any global filters. Reset restores the platform default period.
Habitat Studies · Dubai Real Estate Workspace · Source: Dubai Land Department
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